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WEBOct 2, 2024 · Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
The MENA Power List 2024: Need of the hour – cracking the Gen Z …
WEB1 day ago · TITLE: Managing Director, Horizon FCB YEARS IN THE ROLE: 3 years YEARS IN THE INDUSTRY: Around 20 years YEARS IN THE MIDDLE EAST REGION: Entire lifetime POWER ESSAY: NEED OF THE HOUR – CRACKING THE GEN Z CODE. It’s no secret that the advertising landscape is continuously changing.
Unlocking potential: MENA production industry’s uncharted …
WEB1 day ago · The production industry in the Middle East and North Africa (MENA) region is undergoing a remarkable transformation, propelled by a rich tapestry of cultures, rapid technological advancements and evolving consumer preferences.. As the region’s markets continue to expand and diversify in this dynamic environment, we find ourselves navigating a complex landscape rife with both significant ...
Riyadh Season teases high-stakes tennis showdown with ‘Call of …
WEB20 hours ago · Following in the footsteps of their sports tournament promotions such as the IV Crown Showdown, Riyadh Season has released another trailer for its next spectacle, the Six Kings Slam tennis tournament, a landmark tournament in its 2024 calendar.. Conceptualised by BigTime Creative Shop and brought to life by LA-based director duo Tania Verduzco and Adrián Pérez, also known as Los Pérez, and ...
Havas ME launches CSA to help clients enhance ROI through data, …
WEB1 day ago · Havas Middle East has launched CSA, a global brand within the agency network dedicated to enhancing the clients’ understanding of customer data and improving ROI through analytics and machine learning solutions.. This expansion into the Middle East follows successful launches in global markets including Australia and New Zealand, Poland, Germany, India, and China – bringing the CSA brand ...
The Spin: A ‘concrete’ way to handle communications ‘noicely’
WEB3 days ago · The Spin: A ‘concrete’ way to handle communications ‘noicely’. Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in August 2024. The Spin took a spin on the Dubai Metro and came across a poster for a voice and video calling app in the UAE that now permits payment transfers, as ...
Manchester United’s Matt McKie places sports marketing in the …
WEB3 days ago · McKie has previously worked with EA Sports, Nike, the International Olympic Committee, and now leads the marketing division at Manchester United, which was recently named the most valuable football club in May 2024, with an estimated value of $6.2bn. In conversation with Campaign Middle East about how …
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MullenLowe MENA claims 5 top awards at New York AME Festival
WEBSep 20, 2024 · MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals AME Awards for its ‘Fixing the bAIs’ campaign created for Aurora50, a leading diversity, equity, and inclusion (DEI) impact agency. The campaign was also honoured with a Gold Tower, two Silver, and a Bronze award.
WARC reveals Effective 100 Rankings 2022: the world's most …
WEBMar 18, 2022 · The final WARC Ranking, Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, is now announced. From the region, FP7 McCann Dubai ranked as the top creative agency. Compiled by WARC, the international marketing insights company, the Effective 100 Ranking is produced by combining the results of […]