Divestment Red Sirens; Criteo May Buy Skai | AdExchanger
WEBAug 15, 2024 · Criteo is reportedly in talks regarding the potential acquisition of Skai in a nine-figure deal, Digiday reports. Buying Skai would be a sensible move for Criteo. Skai is a competitor in the sense that it offers third-party retail media ad tech, but it leans more toward retail search advertising, whereas Criteo does retargeting and audience ID ...
Google's DoubleClick Ad Exchange Is Officially Launched Says VP …
WEBSep 18, 2009 · This is part one of our meeting with Neal Mohan, Google’s Vice President of Product Management and Scott Spencer, Group Product Manager regarding the official launch today of the new DoubleClick Ad Exchange – read the post from Neal on the Google blog. Below, Neal gave us a background on the evolution of the exchange at Google and …
How TikTok’s Ad Platform Stands After A Half Year Of
WEBMay 11, 2022 · Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the old guard of the billion-strong walled gardens. The app is cranking up supply: TikTok added ads to search feeds earlier this year.
Ad Ops Tech Startup Aditude Acquires CPMStar To Snag More …
WEBMar 12, 2024 · On Tuesday, six months after it announced a $15 million Series A round, ad ops startup Aditude announced its acquisition of CPMStar, an SSP focused on helping web-based game developers and gaming-oriented publishers monetize. As part of the deal, Aditude will get CPMStar’s owned-and-operated sites and take over its existing …
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
WEBTuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful and unsuccessful run for the one-time leader of the programmatic industry, AppNexus, which was rebranded Xandr but never found a home within the AT&T …
Episode 300: Scoping The Ad Tech Ecosystem, With Brian O’Kelley
WEBSep 27, 2022 · Brian O’Kelley will be speaking at AdExchanger’s Programmatic IO conference on October 17-18 in New York City. Click here to register.. Brian O’Kelley has been referred to as the “godfather of ad tech” for his role as CTO of Right Media (before it sold to Yahoo) and as founder and CEO of AppNexus.
PROGRAMMATIC I/O 2021 - AdExchanger
WEBThank you for joining us at PROGRAMMATIC I/O New York. Mark your calendars for next year’s event. October 17-18, 2022. Actionable takeaways MARKETERS, AGENCIES, & PUBLISHERS need now. 2022 Registration Now Open.
Ad Exchange AdECN Acquired By Microsoft | AdExchanger
WEBJul 27, 2007 · Feeling it couldn’t be left out of the advertising exchange party, Microsoft, acquired tiny AdECN for what some suggest is in the $50-75 million range.. In the wake of previous advertising exchange platform purchases such as Google’s $3.1 billion acquisition of DoubleClick which included its exchange and Yahoo!’s $700 million purchase of …
Acxiom’s Next Steps And The LiveRamp Acquisition Four Years Later
WEBJun 7, 2018 · The LiveRamp acquisition by Acxiom, which closed four years ago on July 1, 2014, has been one of the most successful acquisitions in the last 10 years. We dived into why it was so successful last year. Acxiom recently announced that it hired a banker to sell its Marketing Solutions business. The Acxiom Marketing Solutions business is the legacy ...
Why Would Apple’s ‘iDSP’ Succeed When iAd Failed? - AdExchanger
WEBAug 4, 2022 · In 2014, Apple announced partnerships with Rubicon, The Trade Desk, MediaMath, Accordant Media, Adelphic, AdRoll and others. But Apple discontinued iAd in 2016 due to data limitations and a lack of demand. This time around it’s unclear whether Apple’s potential DSP will only serve ads on its own properties or on third-party apps …
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