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CMOs Face Multiple Challenges in Post-Pandemic World
WEBSep 10, 2021 · The Irish marketing and media sector is undergoing its biggest changes in living memory, according to a new research report co-authored by digital experts John Dunne and Aileen O’Toole.
Sky Media is Upfront About Future Developments | AdWorld.ie
WEBOct 28, 2022 · Sky Media hosted its annual Upfronts event to showcase its business developments and plans for 2023, including the launch of Sky Mobile, Sky Up and new targeting attributes. The event also featured a conversation with Sky's Global Group Product Officer and Sky News presenter about Sky Glass, …
Virgin Media’s Gavan Reilly Tops List of Most Influential Journalists ...
WEBMay 29, 2020 · Virgin Media's political correspondent Gavan Reilly is the most influential Irish journalist on Twitter in 2019, according to the #murraytweetindex. The index ranks over 700 journalists across six categories and measures popularity, quality and …
Tesco Provides Plenty of Food for Thought in New Recipe-Led …
WEBMay 31, 2024 · Tesco Ireland offers a new recipe every week to showcase its fresh produce and ingredients. The campaign, created by BBH Dublin, runs across TV, cinema, OOH, press and BVOD.
Connor & Haughey Set up New Agency Called Frank & Bear
WEBOct 30, 2020 · David Connor, the former founder and CEO of eightytwenty and Niamh Haughey, its former strategy director, have set up a new agency called Frank & Bear.
All Ireland Marketing Awards Winners Announced | AdWorld.ie
WEBMay 21, 2021 · The Marketing Institute of Ireland revealed the winners of the 2021 All Ireland Marketing Awards, the country's marketing showcase, at a virtual event in RTÉ Studio 5. See the full list of winners, from Unilever's April Redmond to SuperValu, SSE Airtricity, Woodies and more.
Sky Mobile Signs Roy Keane to Front TV Ad for New Irish Mobile …
WEB6 days ago · Former Manchester United and Republic of Ireland football legend, Roy Keane is the face of a new brand campaign from the recently launched Sky Mobile in Ireland. Called “Expect More,” the campaign was created by Core Creative and features the pundit and former Republic of Ireland footballer who ...
KICK Rolls Out Recruitment Campaign for Irish Air Corps
WEBSep 27, 2024 · Building on the success of its “Be More” recruitment campaign for the Irish Defence Forces, KICK has launched its third campaign, this time for the Irish Air Corps. Called ‘The Crew’, the campaign portrays the camaraderie, unity, and sense of purpose that define a career in the Air Corps. By ...
Opinion: How to Build Mental Availability for Your Brand
WEBJan 14, 2022 · Learn how to identify and leverage Category Entry Points (CEPs) to increase mental availability among consumers. CEPs are the shortcuts that help consumers to choose brands in buying situations, and they can be measured, filtered and used for marketing and product development.