Reports - Demand Gen Report
WEB2023 ABM Benchmark Survey: Orgs Increasing ABM & Demand Gen Integration; Focusing On New Tech & Data Sources. More than two-thirds (67%) of practitioners are leveraging an account-based marketing (ABM) strategy — and…. What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization.
Webinars - Demand Gen Report
WEBAug 17, 2023 — A collection of upcoming and on-demand webinars. September 25, 2024 • 2PM ET.
New McKinsey Research: The Top Three Channels B2B Buyers Prefer
WEBJun 22, 2022 — Today's B2B buyers are more demanding than ever before — between their preferences for independence and highly relevant information, marketers are hard-pressed to keep up with their changing desires. However, new research from global management consultancy McKinsey highlighted the changing sales landscape and identified key trends that outlined buyers' evolving preferences.
New Research: AI Poised To Be ‘Greatest Influence’ On The Future …
WEBApr 26, 2024 — Specifically, the report uncovered: 59% of participants saw AI as the greatest influence on the future of advertising; 56% of agencies and advertisers expected their budgets to increase in the next year; 48% of respondents said strengthening their national advertising is the top priority for 2024, followed by 26% whose top focus was improving ...
Demand Gen Report - The Latest B2B Marketing News & Trends
WEBB2B Sellers Who Partner With AI Are 3.7X More Likely To Meet Quotas. Sellers who effectively partner with AI tools are 3.7X more likely to meet quota than those who do not, a new survey revealed. “Portrait of the New High-Performing Seller” —…. Latest B2B marketing news and trends. We cover new product innovations, capture insights from ...
How B2B Marketers Can Resuscitate Their Failing ABM Programs
WEBAug 28, 2024 — Despite being an industry staple for nearly a decade, account-based marketing (ABM) practices feel newer than ever — and according to Mason Cosby, Founder of Scrappy ABM, the strategy’s still firmly in its “buzzword” days.With studies showing that 94% of B2B marketers are building ABM programs despite not understanding what it actually means, Cosby plans to take the B2B Marketing ...
Infographics - Demand Gen Report
WEBDespite budget challenges, marketers at B2B technology companies are optimistic about the future and excited…. Infographics. Subdomain Vs. Subdirectory: What’s The Difference? Both subdomains and subdirectories are important aspects of a website's architecture, and this infographic outlines the…. Infographics.
Loyalty And Retention Driving Next Generation Of Customer …
WEBMar 13, 2013 — While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle Management event, which was recently held in New York and sponsored by Eloqua. Andrew Gaffney, Editor of Demand Gen Report, kicked off the meeting with a discussion of the ...
Demandbase Acquires InsideView, DemandMatrix To ... - Demand …
WEBMay 4, 2021 — Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November 2020, to provide users with a comprehensive ...
What's Working In Corporate Gifting In 2024 ... - Demand Gen …
WEBIn an era where personalized content and brand differentiation are critical, corporate gifting remains a potent tool within the B2B marketing arsenal. As gifting evolves from alma mater-branded swag and company t-shirts, practitioners are navigating the complex landscape of corporate gifting to elevate brand perception and foster enduring client relationships. This report will examine the […]