Online commenters theorized that the camera caught their “affair,” prompting their immediate attempt to hide from the jumbotron.

Kristin Cabot, the chief people office at the company Astronomer, has resigned after appearing on a viral kiss cam-gone-wrong moment at a Coldplay concert that lit up social media.

The fallout from the video has been endless, with companies such as Chipotle and Netflix joining in on the fun with some responses.