Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ...

This guide from CreatorDB breaks down the cost for influencer marketing, covering Instagram, YouTube, and TikTok influencer rates, as well as negotiation strategies to help you set the right price and ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

The Smosh team is continuing to explore new strategies and create content for larger screens — partly because it's reading the tea leaves on where YouTube is headed as a platform. "Whenever ...

She also highlighted the growing role of YouTubers in cinema recovery, with influencer-driven promotions becoming an integral part of movie marketing strategies. Another major shift is YouTube’s ...