Target is ending a price matching policy that for 12 years allowed customers to request a price match if they found an identical item with a lower cost at competitors Amazon or Walmart.

After more than a decade, the retail giant is ending its guarantee to price match products sold for less at Amazon and Walmart.

(CNN)– Target is changing its “price match” policy. The policy let customers get a refund for the price difference of a product if they find it cheaper on Amazon, Walmart, or at a Target within 14 days of purchase.