Following backlash around the "Sydney Sweeney Has Great Jeans" campaign, American Eagle shared in a statement on Instagram that the campaign was "about the jeans" Following backlash surrounding the "Sydney Sweeney Has Great Jeans" campaign, American Eagle issued a statement on Instagram.

The ad itself features Sweeney in denim, musing about genetics before flashing a knowing smile. At one point, the camera pans downward. She interrupts: “Hey, eyes up here.” A wink, a joke, a reset. It was all part of the script.

The popular retailer issued a statement on Instagram on Friday: "Sydney Sweeney Has Great Jeans is and always ways about the jeans.”