Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...
I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez said.
Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical ...
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...
Unilever is hiring an army of influencers to help sell its products as its new chief executive claimed customers are ...
As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s ...
Unilever's CEO Fernando Fernandez expressed confidence in India's economic outlook for the latter half of the year, despite ...
Unilever CEO Fernando Fernandez has set course to fashion a “machine of demand creation”, with a focus on “geographical anchors” in the US and India. Innovation, with a slant to premium ...
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