General Mills confirmed it discontinued three specialty cereals, including Chocolate Peanut Butter Cheerios. See the others.

The market size for cereal (both ready-to-eat and hot) reached 41.12 billion in 2024, and it's projected to hit 50.66 billion by 2030, according to a report from Grand View Research.Related: Wendy's menu reveals a spicy new addition this weekMore people are opting for cereals that have lower sugar and high protein these days,

General Mills said this will it will drop artificial colors from cereals and food for schools by next year. An effort to use only natural colors in products like Trix in 2017 was abandoned when consumers rejected the idea.