Gen Z had demonstrated notably different shopping habits from older generations, prioritizing health and sustainability while ...

U.S. adults identifying as independents have reached a record-high at 45%, including the majority of Generation Z, the ...

Gen Z’s projected income surge, fueled by inheritance and wage growth, could make it the wealthiest generation by 2035—though ...

Generation Z faces significant financial pressures impacting their social lives, mental health, and future planning. A recent ...

With AI eliminating entry-level jobs, Gen Z is choosing AI-proof careers earning $50K+. Here are the 12 trades and healthcare ...

It's wild how media outlets and general busybodies consider Gen Z’s decision not to drink just another quirk of the younger folks in their lives.

Generation Z distances itself from certain haircuts now seen as outdated. We review the styles young women no longer consider ...

If millennials forced brands to be “cool,” Generation Z has forced them to be “real.” Born roughly between the mid-1990s and early-2010s, Gen Z grew up plugged in … with smartphones, social media and ...

Joshua Alvarez told Newsweek "Gen Z will never experience" what his generation went through, and he wouldn't change it for ...

For members of Generation Z, romance can come with a price tag — and a budget, according to a new report. Nearly one in three singles (31%) born between 1997 and 2012 admit they've gone on a date just ...

Makeup tricks that are winning over Generation Z focus on natural looks, creativity, and skin care, with viral techniques ...