British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

The chief executive of luxury carmaker Rolls-Royce Motors has told The National that increased investment in its Goodwood plant in the UK comes on the back of "very strong" demand for complex bespoke commissions in the Middle East.

Rolls-Royce Motor Cars is investing over £300 million to expand its Goodwood manufacturing facility in the United Kingdom, reinforcing its dedication to crafting bespoke luxury vehicles and delivering an unmatched client experience.

In 2024 alone, the BMW unit said its "artisans crafted exquisite details" that included solid 18-carat gold sculptures, embroideries consisting of more than 869,500 stitches, wood veneers including 500 individually-shaped pieces of wood and holographic paint finishes.

British luxury car maker Rolls-Royce said it will invest £300m to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Site will be expanded to offer ‘the most complex, personal and valuable luxury goods’. Rolls-Royce has announced an additional £300m in funding for its Goodwood manufacturing site as it looks to broaden its bespoke facility and prepare the brand for future electric vehicles.

Major car brand Rolls-Royce has announced it will invest more than £300million into its factory at Goodwood in a major boost to British manufacturing. The iconic brand said it was boosting investment to "create value for clients by handcrafting the most complex,