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Exclusive: Google offered to sell part of ad tech business, not enough for EU publishers, sources say
The European Commission last year charged Google with favouring its own advertising services, opening its fourth case against the world's most popular search engine.
Google almost cut ad exchange fees ahead of antitrust crackdown
The Justice Department and state attorneys general say Google's dominance in the industry has allowed it to overcharge customers.
Google offered to sell its Ad Exchange business in EU antitrust case
Alphabet's Google took a major step this year to end an EU antitrust investigation with an offer to sell its advertising marketplace AdX but European publishers rejected the proposal as insufficient,
Exclusive-Google offered to sell advertising marketplace AdX in EU antitrust probe, sources say
Alphabet's Google earlier this year offered to sell its advertising marketplace AdX to allay EU competition concerns over its adtech practices but the proposal got short shrift from European publishers,
1d
on MSN
Google wins legal bid to overturn 1.5 billion euro antitrust fine in digital ad case
Google has won a court challenge against a 1.49 billion euro European Union antitrust fine imposed five years ago that ...
2d
YouTube CEO Says Google Faces Plenty of Ad Tech Competition
Kicking off the second week of an antitrust trial, Neal Mohan testified that Google did what was best for consumers and the ...
7d
Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ
One estimate from an ad tech consultant who helms a strategic advisory firm called Luma Partners, Terence Kawaja, suggested ...
Greek Reporter
6d
Google’s $95B Ad Tech Empire Under Scrutiny
Analysts warn that breaking up Google's $95 billion ad tech empire could prove difficult, as the DOJ pushes for it to be ...
3d
on MSN
Google allegedly bullied publishers to only use its ad platform
That's the score right now, as Google has lost its last two major antitrust lawsuits. Now, the company is caught up in yet ...
1d
on MSN
Google's Privacy Sandbox adoption costs burden small ad-tech firms, industry says (Sept.9)
By Akash Sriram and Harshita Mary Varghese (Reuters) - Smaller ad-tech firms are raising competition concerns over Google's ...
CPO Magazine
1h
Small Adtech Firms Facing High Costs From Google Privacy Sandbox Implementation
Google's Privacy Sandbox has already attracted the attention of antitrust regulators in both the US and UK, with fears of it ...
1d
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its ...
22h
on MSN
Google urges tribunal to throw out $9.3 billion UK lawsuit over search 'dominance'
Google parent Alphabet on Wednesday asked a London tribunal to throw out a mass lawsuit that accuses the tech giant of ...
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