"Versace is in my DNA and always in my heart," the Italian fashion maven wrote on Instagram, where she announced who will replace her.

Donatella Versace is giving up the creative reins of luxury fashion label Versace after nearly three decades, it was announced Thursday, effectively ending the family's hold over the brand founded by her murdered brother.

Donatella Versace has been replaced as creative director of the fashion house founded by her late brother Gianni Versace

Donatella Versace is to step down from her creative director role at fashion house Versace, after nearly 30 years. She has held the position since 1997 and took over after the murder of her brother Gianni.