As Prime Day kicks into high gear, one deal is capturing the attention of fashion-forward shoppers: the Beats Studio Pro headphones which has been designed in collaboration with style icon Kim Kardashian have seen their price plummet to an astonishing $189 down from the original $349.

As of Oct. 8, the Beats Studio Pro x Kim Kardashian headphones are on sale for $189.99, down from their usual price of $349.95. That's $80 off their previous sale price in September, so if you chose to skip out on them last month, now's the best time to go ahead and lock in your purchase.

During the Prime Big Deal Days sale event from October 8 to 9, you can save $160 on a fancier version of an excellent product.