Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection. “We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president of Americas and Global Guest Innovation for ...

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing. Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone,

Chicago Blackhawks Connor Bedard, the first NHL player to join LULU’s ambassador roster in 2023, is featured throughout the marketing campaign. Other NHL players include John Tavares, Dylan Larkin, Mark Stone, Matty Beniers, and their partners.

Montreal Canadiens fans have a fresh way to rep their team, thanks to a new partnership between lululemon and Fanatics.

This morning, the NHL announced a new collaboration between Fanatics and lululemon for the launch of a new line of fan gear. The Red Wings are one of 11 teams who will be featured in the official launch, before the remaining 21 teams are included next season as the new line of merchandise goes league-wide.

In Pictures Canadian activewear brand Lululemon is partnering with Fanatics to launch a new premium line of fan apparel for the National Hockey League (NHL

VANCOUVER, CANADA & NEW YORK --lululemon (NASDAQ:LULU) and Fanatics today announced their partnership through which lululemon will design and develop a new line of premium National Hockey League (NHL) fan apparel.

Fanatics is partnering with Lululemon on a new line of NHL merchandise, expanding its relationship with another major sports apparel brand. Lululemon will create a line of products bearing the logos of NHL teams.