Fanatics and lululemon are taking their talents to the ice for a new NHL fan apparel collection. “We’re big hockey fans here at lululemon, and we know our guests are too,” Celeste Burgoyne, president of Americas and Global Guest Innovation for ...

Montreal Canadiens fans have a fresh way to rep their team, thanks to a new partnership between lululemon and Fanatics.

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing. Take the new collaboration between the NHL, Fanatics and lululemon. Rather than having the hockey stars model the new branded fan apparel alone,

Chicago Blackhawks Connor Bedard, the first NHL player to join LULU’s ambassador roster in 2023, is featured throughout the marketing campaign. Other NHL players include John Tavares, Dylan Larkin, Mark Stone, Matty Beniers, and their partners.

Lululemon teams up with Fanatics on a new lineup of NHL apparel. But investors should remain cautious in buying Lululemon stock.

VANCOUVER, CANADA & NEW YORK --lululemon (NASDAQ:LULU) and Fanatics today announced their partnership through which lululemon will design and develop a new line of premium National Hockey League (NHL) fan apparel.

Lululemon Athletica Inc. has entered an arrangement with sports merchandiser Fanatics Inc. and the National Hockey League to design and develop fan apparel.

Fanatics is partnering with Lululemon on a new line of NHL merchandise, expanding its relationship with another major sports apparel brand. Lululemon will create a line of products bearing the logos of NHL teams.

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association. But Lululemon is out to change that by partnering with Fanatics on a new line of apparel targeted to the hockey fan.