West Virginia is the latest state to allow high school athletes to benefit from name, image and likeness payments. According ...

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

CHARLOTTE, N.C. — Charlotte star basketball player Bryce Slay has signed a Name, Image, Likeness (NIL) endorsement deal with ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

According to a policy set by the West Virginia Secondary School Activities Commission (SSAC) and approved by the state Board ...

In a world where college athletes are now receiving benefits for their name, image and likeness, it’s time for middle and high school athletes to follow suit. T ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Tom Brady spoke to FOX Sports college football analyst Joel Klatt about young athletes navigating the new college football ...

Move over Braelon Allen, a 16-year-old high school football player from Oconomowoc has replaced the NFL star as the new face ...

NEWS: Pitt State Athletics just launched the Uncaged Collective through community-driven NIL Support for Gorilla student ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Opendorse expects the NIL money from collectives to drop from $1.3 billion in 2024-25 down to $227.3 million in 2025-26 and all the way down to $77.9 million by 2028-29.