Just as the Kicks is the American alternative to the Juke, the Frontier is Nissan’s mid-size pick-up truck, mirroring the Navara that was axed in the UK back in 2022. The Frontier Tarmac concept is a ‘street truck’, says Nissan, and is the result of a collaboration between Nissan Motorsports, Nissan Design America and Forsberg Racing.

Nissan showcases four concepts at the SEMA Show 2024 this week, with performance and off-road capabilities taking centre stage.

To pull off the TARMAC’s slammed look, Nissan Motorsports developed a bespoke version of its prototype NISMO high-performance street suspension. The package includes adjustable coilover suspension in front, a flip kit, and C-notch in the rear.

Nissan kept the Frontier’s 3.8-liter V6, albeit with some massive upgrades. Look under the hood and you’ll immediately spot the water-cooled supercharger and a prototype NISMO carbon fiber air intake. All-in it makes 440 horsepower and 400 lb-ft of torque. It also has a performance cat-back exhaust for some added audible spice.

Nissan is set to unveil its uniquely equipped Frontier TARMAC at this year’s SEMA Show in Las Vegas. Created in collaboration with Nissan Motorsports, Forsberg Racing and Nissan Design America, the TARMAC revamps the Nissan Frontier PRO-X into a low-slung powerhouse built for the track.

Nissan is bringing three new builds to SEMA 2024 including a supercharged Frontier and both lifted and lowered versions of the Kicks.

Nissan turned the Frontier into a lowered street truck that adds a cold-air intake and supercharger to push power beyond 400 ponies.