As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

While delaying two major EVs, Ford hints at a surprising new electric truck and the return of a forgotten nameplate ...

Ford filed a “Ranchero” trademark for vehicles, hinting at the name for its breakthrough midsize EV pickup as it prepares to detail a new, cost-cutting EV platform. A fresh USPTO filing suggests Ford ...

Ford filed to trademark the Ranchero name, suggesting that its upcoming compact electric pickup truck might inherit the ...

Ford believes a cheap Maverick-sized electric truck could be very popular, guiding suppliers for a 190,000-unit annual capacity ...

If Ford really will call its new electric ute the Ranchero, then it had better have style to match. It needs to do better than the Mustang Mach-E and Capri EVs.

Ford filed a patent for the name less than a week after hinting at a new "Model T moment" for the company, possibly telling us the name of its upcoming pickup.

Ford has leaned on its historic nameplates for new vehicles lately. Obviously, the brand revived the Bronco name for its Jeep ...