Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...

Ida, which created Tater Tots and still produces Tater Tots as its signature product today. While it might sound like it ...

Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.

Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...

How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...

BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...

JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...

Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...

After ESPN revealed last week that BYU Cougars basketball star Richie Saunders is the great-grandson ... now capitalizing on that publicity with an NIL deal. As the No. 6 seed Cougars prepare ...

Kevin Young brought an NBA approach to Provo and the Cougars didn't miss a beat after the departure of Mark Pope ...

Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for basketball fans. Under the deal, Ore-Ida Potatoes will give away ...

The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...