BYU's Richie Saunders’ NIL deal with Ore-Ida has a legendary backstory
BYU's Richie Saunders isn’t just a rising star on the basketball court—he’s also part of a legacy that’s deeply ingrained in ...
BYU’s Richie Saunders just signed a new NIL deal. And there could be something in it for you
Richie Saunders has parlayed his family’s unique tie to the Tater Tot market into a new NIL deal — and it could pay off for ...
BYU March Madness star has incredible NIL deal
Madness star for the BYU Cougars has an absolutely incredible NIL deal, it was revealed this week during their game.
Meet BYU's Richie Saunders, the Tater Tot heir with an Ore-Ida NIL deal
Junior guard Richie Saunders is related to someone famous: his great-grandfather, F. "Nephi" Griggs is credited with ...
NCAA’s major shift on NIL, as rule changes for good
The NCAA has officially dropped its controversial rule that prohibited athletes from negotiating NIL (name, image, and ...
A BYU basketball player became the face of Tater Tots in March Madness. Here’s why.
How BYU's Richie Saunders became the face of the Tater Tot in the NCAA Tournament and why even the Tater Tot family didn't ...
Sporting News5d
Richie Saunders Tater Tot NIL deal, explained: How BYU star's family history earned him Ore-Ida sponsorship
The line between those two ideas has been blurred, to say the least, but one BYU star entered the NCAA Tournament with an old-school NIL deal. Richie Saunders inked a sponsorship deal with Ore-Ida ...
Breaking Down BYU Star Richie Saunders's Family Connection to Tater Tots
After BYU's first-round victory over VCU in the NCAA Tournament earlier in March, Cougars players in the postgame locker room started up a tater tots chant, whi ...
Why is JJ Watt boycotting Tator Tots after Wisconsin basketball's loss to BYU in March Madness second round? We explain.
JJ Watt says he's boycotting Tator Tots for the next 48 hours after Wisconsin basketball's loss to BYU in March Madness. Here ...
Saturday Down South4d
BYU’s Richie Saunders dubbed ‘Tot King’ thanks to unique NIL deal
BYU star Richie Saunders is being dubbed the 'Tot King' as he was offered a unique NIL deal that not any other college ...
BYU’s Richie Saunders nearly went to Kentucky. He’s made a Sweet 16 legacy because he stayed.
BYU's Richie Saunders joins Jimmer Fredette and Danny Ainge as players to lead the Cougars to the Sweet 16. But his BYU ...
Ore-Ida heir Richie Saunders scores BYU a March Madness win and fans free Tater Tots
Prior to Thursday’s first-round win, Ore-Ida announced it signed Richie Saunders to an NIL deal and that, for 30 minutes ...