Apple's ongoing promise to improve its vocal assistant Siri with Apple Intelligence has still not been fulfilled, and looks to be a failure at multiple levels of the executive management team.

Apple's failure to deliver the full Apple Intelligence Siri experience has us all reevaluating the company's vaunted status.

P erhaps Apple made a mistake when it announced all the features it was developing under its new AI-powered Apple Intelligence suite. The latest reports suggest the company rushed

Per the inside account of Apple’s issues, Robby Walker, a senior director in Apple’s Siri division, held an all-hands meeting for the team and acknowledged that things were…not great. He acknowledged that team members might feel angry,

We're still waiting for a smarter Siri in Apple Intelligence — and that's a problem. Here's a closer look at the challenges facing Apple ahead of this year's iOS 19 update.

Apple has a big vaporware problem, Apple Intelligence's smart Siri, but I still want that smart AI assistant on the iPhone.

Robby Walker, a senior director who oversees Apple’s Siri division, reportedly told a recent meeting of the division that the company’s decision to promote Siri’s major AI upgrades before they were ready was a mistake, and made the delays especially “ugly”, Bloomberg reported.

Apple's top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

The whole details of a Siri team meeting chaired by senior director Robby Walker, who is in charge of the division, made the harsh remarks and is available at Bloomberg. He referred to the delay as an “ugly” scenario and expressed empathy for staff members who could be feeling exhausted or irritated by Apple’s choices and Siri’s still-unimpressive reputation further stating that the team was going through a difficult time.