Prices for Super Bowl commercials have reached as high as $10 million ahead of the Feb. 8 broadcast on NBC, according to the network’s head of global advertising, reaffirming the NFL’s grip on fans and sponsors.

NBC's lead sports broadcaster will call the Super Bowl in San Francisco and host Olympic coverage in Milan next weekend

Super Bowl LX is approaching, and with it, the onslaught of TV ads that are customary with the big game. While excitement circles around the event’s musical performances and the match between the New England Patriots and Seattle Seahawks, there’s certainly a viewer or two eager to see what the commercial lineup is.

NBC and Peacock will deliver a historic day of sports on Sunday, Feb. 8, airing Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live in 4K HDR.

Pizza Hut is slicing out a venue that has long been a favorite place for its commercials, exiting the hours ahead of the Super Bowl, where it has spent years running commercials urging people to order pies,

Prediction markets Kalshi and Polymarket are offering trades on which companies will air Super Bowl ads, prompting concerns about potential insider trading.

Mike Florio takes a glance at MVP odds ahead of Super Bowl LX, led by Sam Darnold at +125.

Gronkowski joins Super Bowl-winning head coach Bruce Arians in the playful commercial that carries a serious message.