Toyota ROX Concept Chops Top off 2024 Land Cruiser

Toyota’s wild new ROX concept: A rugged, open-air Land Cruiser
Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.
Toyota's Land Cruiser ROX Brings Soul To SEMA
Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top twist on its hybrid off-road SUV.
Is Toyota’s New Land Cruiser Concept Secretly a Preview of the Next FJ Cruiser?
Toyota has unveiled a new Land Cruiser concept at SEMA in Las Vegas that harkens back to the open-air FJ40 Land Cruisers of the mid century.
Toyota's Open-Air Land Cruiser Concept Is an Incredible SEMA One-Off
With help from Toyota's Calty Design Studio in Ann Arbor, Michigan, and a focus on structural rigidity front of mind, the automaker set off to build an open-air concept version — one that pays homage to the FJ40 generation of Land Cruisers, which were available in roofless form.
Does Toyota’s CALTY Land Cruiser ‘ROX’ Look Like an Aztek?
Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX. The second of 10 (10!) concepts Toyota will dribble out in the days before and during SEMA is this, the Land Cruiser ‘ROX,’ or ‘Recreation Open eXperience.’ What is a ROX?
Toyota ROX Concept Chops the Top off the 2024 Land Cruiser
The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, and an eight-inch-wider track.
Give Us the Safari Toyota Land Cruiser. We Need the Safari Land Cruiser.
In between the seemingly endless booths of aftermarket accessories, parts, and tech are the SEMA Show loss leaders that send our jaws to the floor. I’m talking about the over-the-top teasers, the one-and-done show-stoppers,
Open-Top Toyota Land Cruiser Is The Answer To Jeep Wrangler Dominance
Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land Cruiser ROX concept, the North American design team has taken care of that issue,
Toyota ROX Concept Previews the Topless New Land Cruiser We All Need
ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." And we all know Toyota wasn’t going to call it “ROE.” An
‘Taco Tuesday’: Part ’59 Land Cruiser Pickup, Part Supercharged Tacoma, All Toyota
Vintage style meets modern capability in Proffitt's 1959 Toyota Land Cruiser FJ28 pickup restomod, which just debuted at the ...
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Toyota Crowns SEMA Mega-Display With Drift Truck And Land Cruiser Trio
The annual SEMA Show may be focused on the aftermarket, but that hasn't stopped mainstream automakers from coming to Las ...
Toyota Brought 10 Cool Concepts to SEMA, Here Are All 10
A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...
Here's Everything Toyota Brought To SEMA 2024
Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...
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Toyota Built A Convertible Land Cruiser For Your Wildest Overlanding Dreams
In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...