YouTube has become a big avenue for golf fans to consume their content in recent years, and Grant Horvat is a big reason why.

Phil Mickelson’s new YouTube channel? He revealed what he has in a store in a recently posted video to the medium.

Grant Horvat now owns part of Finnish golf equipment brand Takomo and will play the company's irons, wedges, and putters.

but you won't see gear made by Takomo Golf, but the Finnish equipment maker that also has offices in Dallas, Texas, may have just signed the most-coveted golfer of the off-season, YouTube star ...