Directed by the critically acclaimed Ridley Scott, the ad won several major industry awards, including the 1984 Clio Award ...

Apple changed Super Bowl advertising forever. While others have tried to bottle what was shown in January 1984, no one has ...

Steve Hayden, one of the writers behind Apple's iconic "1984" ad for the original Mac, has died. According to AdAge, Hayden, who died August 27, 2025, had recently reflected on how Apple's message, ...

The well-publicized and buzz-worthy “1984” ad featuring Sen. Hillary Rodham Clinton’s (D-N.Y.) visage on a giant screen was the product of someone who worked for Sen. Barack Obama (D-Ill.). But it won ...

Before we get to Sunday, here’s a history of Apple at the Super Bowl.

The ad was created by Chiat\Day and directed by Ridley Scott as a nod to George Orwell’s 1984. In it, a female runner is seen throwing a hammer at a giant screen with a Big Brother-like character – ...