It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

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EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC plans to shorten pre-show ads, a source says. Get the show on the road, AMC says. After the company's decision to extend ad ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...

Last month, in a deal with National CineMedia, AMC added more ad time in an effort to earn more bucks. Studio executives raised their pitchforks in anger, especially after AMC made it known to ...

AMC Theatres moviegoers have been complaining recently about lengthy pre-shows and now CEO Adam Aron has promised to have them shortened. The pre-shows before movies, which include trailers, ads, and ...

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Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...