Actor Lee Chae-min, who starred in *Bon Appetit, Your Majesty*, ranked first in the October actor brand reputation rankings. According to the Korea Corporate Reputation Research Institute, Lee ...

For decades, brands functioned primarily as symbols. A logo, a name, a set of visual and verbal signals designed to convey trust, recognition, and meaning. Brand architecture emerged to organize those ...

Prada is further dipping its toes into the South Korean zeitgeist, adding actor Byeon Wooseok to its roster of brand ambassadors. The Italian luxury brand has tapped the 33-year-old actor on the heels ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors! The rankings were determined through a data analysis of the media coverage, participation, ...

Chinese entertainment's meteoric rise continues to succeed on an international scale. With the breathtaking geographical landscape displayed, C-drama's well-written plots, storylines, and impeccable ...

Vidanes Celebrity Marketing The Celebrity Source marked its 26th anniversary this month, thanking the celebrities, ...

Several international brands including luxury house Prada have cut ties with South Korean superstar actor Kim Soo Hyun after he became embroiled in controversy this month over the nature of his ...

Egyptian acting star Mona Zaki did not hold back when she was asked about the new generation of actors in the Arab film industry being consumed by social media and brand deals. “It’s all fake, from ...

Splash, claimed as the Middle East’s largest high-street fashion retailer, has announced “international icons” Salman Khan and Katrina Kaif, both Bollywood actors, as brand ambassadors. The mega stars ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rising actors! The rankings were determined through an analysis of various rising actors’ media coverage, ...