Advertisers can target specific households while accessing traditional broadcast inventory.— This story first appears at ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Matt Krepsik, chief technology officer at Quotient. Proponents of addressable TV call ...

A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV. In its annual report on addressable advertising, it says improved return on ...

Add Yahoo as a preferred source to see more of our stories on Google. couple watching addressable advertising A new survey conducted for Go Addressable, an industry group dedicated to pushing ...

Nearly three quarters (73%) of marketers report using addressable TV in the latest survey by Advertiser Perceptions for Go Addressable — up by 16%, from 63%, from a survey conducted at the same time ...

NEW YORK--(BUSINESS WIRE)--Go Addressable and the Coalition for Innovative Media Measurement today unveiled the results of a new joint industry study on addressable television advertising usage and ...

The evolution of TV advertising has given rise to a new language in marketing circles—one that’s necessary to address the increasing fragmentation and growing opportunities inherent within the space.

Add Yahoo as a preferred source to see more of our stories on Google. DirecTV. Addressable advertising has become a “must-buy,” according to 38% of the advertisers surveyed by DirecTV Advertising, up ...

Many marketers and brands don’t know what makes quality data or advertising addressable. The Go Addressable Certification Program is designed to bridge that knowledge gap.” — Evan Shapīro, Founder of ...