Software giants SAP and Adobe Marketing Cloud announce joint venture they say will help connect the CIO and the CMO and bring offline and online channels together.

The combination of digital marketing and commerce solutions from SAP and Adobe will be designed to help enable businesses analyze data across marketing channels and customer touch points, deliver ...

Business software companies SAP, Microsoft and Adobe said on Monday they were forming a data alliance that will make it easier for clients running their applications to get a better overview of ...