Paper Boat, known for its fruit-based traditional drinks is a startup famous for tugging at the heartstrings while tightening the purse strings for its marketing strategy. The company’s low-cost ...

For example, both companies can share marketing expenses ... It's important for B2B companies to carefully evaluate the potential benefits and risks associated with strategic alliances, considering ...

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

For the past few years, there has been strong growth in mobile marketing and this trend will continue. As marketers engage customers on their mobile devices, it is important that they focus on the ...

Brand marketing ... the expense of solid strategic and creative thinking. That gap in thinking means that brand and new product innovations have not been as "disruptive" as they were in the past—and ...

Digital penetration continues to grow and those looking to take advantage of the new opportunities will need to understand ...