This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney is trying to level up its connected TV (CTV) ...

Let’s face it. Pop-up ads are annoying. Spam is illegal. Offline advertising is so, well, non-interactive. In response, major U.S. advertisers are, one by one, discovering a new approach to Internet ...

Today I'm going to talk about the rise of advertising in games. Advertising is a relentless growth industry, it seems the marketing people won't be happy until we’re exposed to adverts of some kind 24 ...

Advergaming is a blend of advertising and entertainment in the form of video games. Kool-Aid and Pepsi were the early companies that had Atari 2600 games developed to promote their brand. The term ...

With traditional media spaces like television and print getting increasingly cluttered, brand owners are facing a constant struggle to find ways to get their brand message noticed, understood and then ...

When 10-year-old Caroline plays games on the Internet, she can score with Skittles, race with Chips Ahoy or hang out with SpongeBob. Internet games are filled with products like Cheetos, Mountain Dew ...

After cricket and Bollywood, advertisers seem to have discovered a new avenue for promotion – online games. And branding folks are trying newer ways to discover new seamless brand integration methods ...

In the 1980s, kids played Pacman. In the 1990s, they wore out their thumbs maneuvering Super Mario Bros. Today, amid a surge in video game popularity, advertisers are creating online games they hope ...

CTV has become a magnet for ad spending but publishers are still working through ways to take better advantage of the channel’s digital capabilities compared to static linear TV. Disney’s new ad ...