Neustar has a call to action for members of the W3C’s Improving Web Advertising Business Group: Don’t forget about measurement. In early December, Neustar added a ...

A Premier League proposal to centralise perimeter advertising sales - which they claim could net an extra £750m a year - has met with a frosty reception from some of its top clubs. At last week's ...

The first meeting of the W3C Private Advertising Technology Community Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. The group convened in an ...

Pricing a proposal for a marketing or digital marketing contract is like walking across a tightrope. It’s a balancing act; each factor must be just right to get to the end point - inking a deal with ...