The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

The music world has resorted to the goal of being popular on TikTok or using samples. Music is now in need of innovation as more artists and bands conform to molds and standards to get famous.

Algorithms, by their very nature, are made to be manipulated; it's just not easy to figure out, experts say. But one L.A. singer managed to get her song played millions of times on TikTok with a ...

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...