Amazon Prime, Black Friday
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Somehow, Amazon has made Black Friday even bigger. This year, Prime Video has planned 15 hours of exclusive live sports broadcasts, starting with a return of the PGA Tour's Skins Game in the morning,
Prime Video streamed 15 hours of live sports programming on Nov. 28, including the Chicago Bears–Philadelphia Eagles NFL matchup, with no Prime membership required. Marine framed the initiative as part of a broader effort to increase the value of Prime and accelerate advertising revenue tied to premium live content.
NBA Commissioner Adam Silver is interviewed during Amazon’s first-ever live streamed NBA game on Friday. (Screenshots via Prime Video stream) “It is here, it is real, it is happening,” said play-by-play announcer Ian Eagle. “The NBA on Prime.”
Amazon's Prime offering is adding NBA games, an Italian version of 'Traitors' and plenty of romantic originals to its Italian slate. By Scott Roxborough Europe Bureau Chief Amazon unveiled its upcoming Italian slate at an event in Rome on Thursday ...