Have you ever made a purchase based on the "average price" of an item, thought you got a great deal and realized you could have bought it for even less somewhere else? Have you ever negotiated your ...

Anchoring bias happens when individuals become too focused on the first piece of information that they receive (the “anchor”) when making decisions, even if the information is irrelevant or outdated.

Anchoring bias is a form of cognitive bias where people tend to place extra importance on the first piece of information they get on a topic, regardless of the accuracy of that data point. In ...

Let’s have some fun and start off with a little quiz. Take out pen and paper and write down the answers to the following two questions: (1) How old are you? (2) How many people worldwide died in major ...

An important weapon in a negotiator’s arsenal, the anchoring behavioral bias involves people’s inclination to fixate on the first number they are exposed to and use that number as the starting point, ...

“Anchoring bias is a cognitive bias where people rely too heavily on the first piece of information they receive ― the ‘anchor’ ― when making decisions or judgments, even if that information is ...

I'm moving into the market right now in a major way, but I'm trying to do so thoughtfully and with an eye toward the "anchoring" bias. This conclusion is flawed, however, because the original price is ...

Please provide your email address to receive an email when new articles are posted on . Physicians may anchor on initial information, like a congestive heart failure diagnosis, when making decisions ...

Finding evidence of what is known as “anchoring bias,” UCLA-led research suggests that patients with congestive heart failure experiencing shortness of breath are less likely to be tested in the ...