Apple is preparing to show more paid placements inside App Store search results, promising that the extra inventory will still feel “relevant” to what people are trying to find. The expansion raises ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can access as early as next year, according to an update published on the ...

Apple just announced it will be integrating more ads into the App Store because our poor eyeballs must be assaulted at all ...

Apple will expand App Store search ads in 2026, adding multiple placements to boost visibility and drive app downloads for developers and advertisers.

Ads may appear at the top of App Store search results or in additional positions lower on the page, with advertisers unable ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Apple is preparing to present more ads during searches on the App Stores, but has told advertisers they can't pay to get better positioning.

The change will roll out next year to "expand opportunities" for advertisers. Apple said that all apps appearing in sponsored placements will be relevant to a ...

Apple is preparing to show more ads inside App Store search results, a change that will give developers additional visibility while further commercialising one of the store’s most valuable discovery ...