The eight-minute commercial is all about last year’s CrowdStrike issue that took down millions of Windows machines.

Nothing about Apple's latest promotional video felt like Apple. For over 7 minutes, an awkward comedian explains to a sleepy audience of disinterested teens that the only way parents will buy them an ...

According to Bloomberg, Apple plans on rolling out ads for Apple Maps starting early next year. Apple would show ads in ...

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the ...

The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on YouTube shortly after its debut. UPDATE: Apple made the ad private on YouTube ...

It’s now 15 years since the last of Apple’s award-winning “I’m a Mac/I’m a PC” ads, but rival companies still believe it’s clever to use the Mac actor to try to sell rival products. The original Apple ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Samsung claims it won't 'crush creativity' with its tech. Samsung has released a short video in response to Apple's heavily criticized iPad spot, claiming it "would never crush creativity" to make its ...

Apple Inc. has created several famous marketing campaigns over the years, beginning with the 1984 television ad that launched the Macintosh computer. That ad pledged that the arrival of the Apple ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...