Forbes contributors publish independent expert analyses and insights. When Greg Joswiak, Apple’s Senior Vice President of Marketing, posted on X that something was on its way, everyone thought it was ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. Apple has made it a bit of a tradition to refresh its PCs in ...

Apple often releases a smaller second wave of new products in October after the dust settles from its September iPhone announcement, and this year that wave revolves around its brand-new M5 chip. The ...

We’re all eagerly awaiting new Apple products this week, including an iPad Pro, Vision Pro, and MacBook Pro. In a new post on X today, Apple’s marketing VP Greg Joswiak teases that “something powerful ...