For years, Apple AAPL, led by the late Steve Jobs, was a worldwide innovator and a pioneer in the technology industry. The company blazed trails in the hardware and software business, and without it, ...

Apple has reportedly filed suit against Swatch in Swiss court over the watchmaker’s “Tick different” slogan. Swatch currently has “Tick different” emblazoned on its Bellamy watches, which use ...

Almost a decade-and-a-half after Apple last used its “Think different” advertising slogan, a trademark update proves the company does not plan to retire its iconic mantra. The company recently updated ...

Although it’s certainly an iconic advertising slogan, I’ve always felt Apple was wise to leave “Think Different” behind as a manta for their Macs. Poor grammar aside, the slogan is more suited to a ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

Ikea is capitalizing on not just Apple's inclusion of Qi charging on the iPhone 8 and iPhone X to promote its own line of compatible charging equipment — but also implements variations of phrases that ...