Marketing attribution tracks and connects customer communications back to the channels that the customer interacted with, and the data gleaned from these connections has the power to bolster your ...

Visit NAP.edu/10766 to get more information about this book, to buy it in print, or to download it as a free PDF. The observed frequency, intensity, and duration of some extreme weather events have ...

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer ...

Suggested Citation: "5 Conclusions." National Academies of Sciences, Engineering, and Medicine. 2016. Attribution of Extreme Weather Events in the Context of Climate Change. Washington, DC: The ...