I’ve found incorporating integrated e-commerce solutions to be a powerful strategy in this direction. I have collaborated with multiple clients to enhance their digital presence through my company, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where customers expect instant approvals, funding and deliveries, customer ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on TikTok, lifestyle content on Instagram… these are the channels that come to ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a marketing asset. This excerpt is from B2B Marketing Fundamentals by Kate Mackie ©️ ...

B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

Facebook’s new premium advertising offering will allow brands to garner better ROI figures from social media advertising. The new product Premium places ads on mobiles and after the logout screen, ...