SHELTON, Conn. Bic is launching a new line of pens for the "image conscious professional." The Bic Triumph 537RT Retractable gel pen features smooth writing gel ink, a beveled silver clip for a ...

There is a premium on the cost of the Bics for Her product line targeting women. The pens, which we wrote about earlier today, are pink, small, and bejeweled—and have attracted ridicule for those ...

Though it feels like everything is digitized these days, there are a few things that are just better the traditional way — turning the pages of a physical book, looking through a box of printed photos ...

Finally, there's a lady’s pen that makes it possible for the gentler sex to write on pink, scented paper: Bic for Her. Remember to dot your i's with hearts or smiley faces, girls! That's the sarcastic ...