Did the Polar Bear defect? Find out how Pepsi’s 2026 Super Bowl commercial is calling out Coke and reigniting the fiercest rivalry in beverage history. Pepsi’s 2026 Super Bowl ad features Coke’s ...

Tens of thousands of fans will fill Soldier Field Saturday night to cheer on the Bears against the Green Bay Packers. The team is returning to the playoffs for the first time in five years. It's a ...

With a playoff showdown against the Packers set for Saturday night, Bears mascot Staley and Vice President of Fan Development and Brand Marketing Sarah Smith stopped by the FOX Chicago plaza to get ...

WACO, Texas (KWTX) - On December 16, 1914, Baylor University officially picked the Bear as its mascot. For the first seventy years of its existence, Baylor didn’t have a mascot, with teams simply ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, ...

NORTHAMPTON, Mass. (WWLP) – Herrell’s Ice Cream in Northampton hosted a meet-and-greet event on Saturday to introduce their mascot, Cozy the Bear. Attendees enjoyed a dollar off their ice cream while ...

As evidenced by the sideline brawls and sign-stealing scandals of games past, emotions run high on college football gamedays. Sometimes so high that even the teams’ mascots feel compelled to get in on ...