Popular beauty influencer Liz Lin Ruoyu, who had boasted more than 144,000 Instagram followers, has died at age 36. The Taiwanese content creator’s death was announced Sunday by her husband, who ...

Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

YSL Beauty has announced it is set for a social media reset, following a five-day blackout on its Instagram account. The luxury beauty brand will be unveiling a new look with all-new content tomorrow ...

Data from WeArisma shows that beauty brands netted more earned media value on TikTok than Instagram for the first time last ...

To celebrate the start of the year, celebrities dug into their beauty bags to dish out their first glam moments of 2024. That said, we double tapped on everything from face-lifting blush and angled ...

Niche beauty brands are on the up. Data from Launchmetrics shows that beauty’s fastest-growing brands by media impact value in 2023 were primarily niche brands, many of which target specific concerns, ...

In the first week of March, celebrities leaned more into their signature beauty looks, reinventing the details in which they’re known – and they had all the time to show us how they would like to be ...