Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

As a small business owner, it's vital to establish a work culture in which your employees feel valued and acknowledged. The traditional authoritarian approach to leadership no longer yields the kind ...

It is at the confluence of different experiences that new theories come into being. Writing in this week's "Perspectives" in the journal Science, ASU researchers Kim Hill and Rob Boyd comment on new ...

Researchers from State Grid Corp. of China, the nation's largest state-owned grid operator and power utility, have explored the effects of individual behavioral interactions on the adoption of ...

The biological perspective in psychology looks at how the brain, immune system, nervous system, and genetics explain behavior. Natural selection affects which behavior patterns are passed to future ...

Concerns about the high costs of cancer care have led to a renewed interest in understanding how patients value the outcomes of care. Psychologists, economists, and others have highlighted some of the ...