Heineken has introduced Birra Moretti Sale di Mare, which is essentially unfiltered Birra Moretti lager, but “with a hint of sea salt”. The 4.8% ABV unfiltered lager is rolling out across the grocery, ...

The tie-up which is part of a “multi-year partnership” for Tucci that he has signed by Birra Moretti brand owner Heineken exemplifies the importance of celebrating the enjoyment of life’s simple ...

Founded in Udine in 1859 by Luigi Moretti, Birra Moretti has been shared among friends and families in Italy and across the world for years. “We’re a brand that is all about connection. Birra Moretti ...

A year on from launching its first global campaign, Birra Moretti is focused on becoming an “iconic Italian beer” around the world by reaching out to its customers through “meaningful” experiences.

Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy. The festive special will use GumGum’s ...

Exclusive: I wanted to know if I could save money but get the same taste by ditching branded beer for a supermarket version.

Italian beer brand Birra Moretti is bringing a taste of Italy to Canada with a new activation that aims to revive the joy of gathering around the dinner table. “Canadians are busier than ever, and ...

Heineken UK is celebrating after CGA statistics showed its Italian lager Birra Moretti has overtaken Carling to become the best-selling draught lager in the UK. Heineken said the move comes as ...

Italian beer brewer Birra Moretti is bringing an “authentic touch of Italian culture” to Australia in the form of Italian grandmothers as part of an immersive new campaign. For over 160 years Birra ...

Birra Moretti is launching its first TV campaign, the “final piece of the jigsaw” when it comes to scaling the brand. Mark Noble, senior brand manager for Birra Moretti, tells Marketing Week: “Scaling ...