Digital advertising is clearly under fire. From consumer-privacy concerns to lingering brand-safety issues and the continued battle against fraud, there is ample worry for the ad industry. One ...

A year-long pilot that uses blockchain to improve online advertising efficiency has yielded promising initial results, according to IBM CMO Michelle Peluso. The project has already reduced pennies on ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

LG is building a blockchain focused on buying and selling ads, joining a wave of companies launching their own blockchains in recent years. South Korean tech giant LG Electronics is working with the ...

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Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

Telegram channel owners will start receiving 50% of all advertising revenue generated in their channels. Online messaging application Telegram has announced the launch of its ad platform, which was ...

Telegram to share ad revenue with users starting March, founder Pavel Durov said on his official broadcast channel. Channel owners will receive 50% of ad revenue ...

A South Korean tech giant wants to put ads on chain. LG Electronics, which makes TVs, laptops, and a slew of other consumer devices, is building out a blockchain-based network designed for advertising ...