In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

Advertisers can now leverage blockchain to keep track of ad spend. Ultimately, this may provide a level of transparency that current methods can’t replicate. The world of digital advertising continues ...

The South Korean tech giant built a custom layer-2 network with Arbitrum for an advertising platform set to launch this year.

The same technology that secures cryptocurrency systems could also protect users from invasive and predatory advertising, according to a new study from researchers at the University of Georgia. Many ...

Sevio announced a major expansion of Coinzilla's Web3 advertising network through strategic partnerships with CoinMarketCap ...

AdLedger, the non-profit research and development consortium building and implementing blockchain standards for digital advertising, today released the Blockchain & Advertising Special Report ...

In the complex advertising landscape, businesses grapple with obscurity, accountability gaps, and intermediary proliferation. This introduction paves the way for unconventional solutions through ...

South Korean tech giant LG Electronics is working with the Ethereum layer-2 network Arbitrum to build a blockchain-based ...

Advertising is a widely used tool for (e-commerce) firms to disclose information, while blockchain has emerged as another choice in recent years. Under the framework of the Hotelling model, this paper ...

And that’s what Kestenbaum sees as the problem. Why aren’t people making money off of their work and their content? Coupled with that is the Millennial generation and a coming wave of Gen Z consumers, ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

Digital marketing is facing concerns relating to online activities, be it cyber security, data protection or transparency. Blockchain can help to consolidate customer trust in the digital world. It ...